What it is: A color-safe shampoo micro-dosed with the patented K18PEPTIDE that thoroughly cleanses hair and scalp without stripping or drying to keep hair feeling strong, healthy, and clean.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Thoroughly Cleanses Hair and Scalp Without Stripping
- Designed for Frequent or Daily Use
- Boosts Health by Reducing Protein Loss and Minimizes Swelling That Can Happen During Washing

Highlighted Ingredients:
- Plant-Derived Surfactants: Create a gentle, high-foaming cleanse without leaving buildup behind.
- K18PEPTIDE™: Reduces protein loss, acting like a guard at the cuticle to preserve damaged proteins for overall hair strength.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo’s less-is-more formulation of just 17 ingredients and the K18PEPTIDE™ delivers a superior clean without compromise. During shampooing, damaged pieces of protein can be washed out, creating holes and weakening hair’s structure—the K18PEPTIDE reduces this protein loss. The optimized pH of 4.5 to 5.5 helps maintain color, minimizes swelling of the cuticle during washing, and protects hair’s natural moisture levels for a smooth hair result.

Fragrance Description: It has a clean citrus scent.

Clinical Results: In a consumer study of 35 people after 21 days, results included:
- 91% said hair feels healthier
- 91% said hair feels smoother
- 91% said hair does not feel weighed down